Fisheries for the Delivery of Yet Another Household Essential.

PickMe is strengthening its online marketplace by partnering with the Ceylon Fisheries Corporation to deliver fresh fish products from Ceyfish outlets right to the doorstep of its customers. Through this public-private partnership, the mobility platform aims to empower the domestic retail space through digitalization, benefiting everyone from consumers to retailers to fishermen. “The addition of fresh frozen products to PickMe Market will provide the people of Sri Lanka with better access to more daily household needs at government regulated prices combined with the most cost-effective delivery solutions through its economies of scale,” shares CEO of PickMe, Jiffry Zulfer.

How PickMe is bringing fresh frozen food to your doorstep

As with the delivery of groceries, the users can search for the nearest Ceylon Fisheries outlet to check and purchase quality fish products on demand via PickMe Market. In addition, customers can make payments for the purchase via card or cash and track the delivery on the app for better convenience. 

“PickMe has taken the necessary steps to ensure freshness, such as operating in a closer radius from stores to ensure timely deliveries,” highlights Head of PickMe Market, Marc Perera. Following a successful pilot program, the partnership has expanded to include retailers in key cities across the Western Province.

PickMe & Ceyfish: How public-private partnerships benefit communities

PickMe connects several outlets of the Fisheries Corporation with customers and consumers through the partnership. By listing on PickMe Market, the partnership helps local vendors serve a wider reach and eliminates the need for a physical store. Thereby aiding the growth of small businesses by reducing their capital investment and operating expenses, as they now only need to package the product and hand it over to PickMe’s delivery partner. Furthermore, using a digital marketplace provides vendors with previously unavailable knowledge of the locations of their customer base, allowing them to improve their targeted marketing and advertising.

“The success of this public-private partnership with Ceylon Fisheries is not the first of its kind for PickMe. Previously, we partnered with two other state institutions – Litro Gas and Sathosa Lanka, who are equally big distributors of vital commodities across the island,” conveys Marc. Therefore, he expresses that the government agency has made the right decision as the increased sales from digitization will increase government revenues. Similarly, he states that such partnerships help consumers in rural areas more easily obtain their daily needs, which shows how digital platforms can empower and improve the quality of life for local communities.  

Creating the next phase of eCommerce in Sri Lanka with PickMe Market

Since its inception during the pandemic lockdown in March 2020, PickMe Market has grown rapidly, with several consumers returning month-on-month. Likewise, several merchants are signing up for the service and making a diverse range of products available. From initially serving groceries and vegetables, PickMe Market has evolved considerably and is now poised to become the country’s premier digital platform for any household need. 

Countless external push factors have driven the use of digital marketplaces in Sri Lanka. The latest of these factors was the pandemic, which encouraged a surge in online shopping. During this time, the success of digital platforms like PickMe Market built confidence in consumers that they could quickly obtain their daily essentials while at home. Thus, the partnership between PickMe and Ceyfish conveniently delivers another household need fresh to your doorstep. In closing, Zulfer reaffirmed that PickMe is open to more public-private partnerships to help empower local communities as part of its mission to drive the digitization of Sri Lanka.

Share on facebook
Share on twitter
Share on whatsapp

Highlights.

Latest.

KAMU.

Iftar delights at The Banyan, Heritance Negombo

Iftar delights at The Banyan, Heritance Negombo Written by Fathima Rukaiya, Mad Dogs Bodega, Banyan

Highlights Kamu

Budget-friendly Iftar spots 2024

Written by Fathima Rukaiya, In our previous article, we highlighted some exquisite and upscale Iftar

Highlights Kamu

Iftar Buffet Round Up 2024

Written by Fathima Rukaiya As Ramadan arrives, a warm feeling of reflection and community fills

Highlights Kamu

Discovering Pasta Paradise: The Pasta Factory, Galle Fort

In the historic Galle Fort, The Pasta Factory brings a taste of Italy to Sri

Highlights Kamu

A Home for Desi Dreams – Bombay Nights by Radisson Colombo

As we stepped into the ‘Dine’ in Radisson Colombo, our senses were immediately tantalized by

Highlights Kamu

Steak Bar: A Grand Sunday Brunch at Kingsbury, Colombo

Written by Shamrina C Welcome to the ultimate brunch experience! Nestled in the heart of

Highlights Kamu Yamu Guide

Trending.

Experience the Elegance and Excitement of RTC Tourism Race Day in Nuwara Eliya

RTC Nuwara Eliya will hold its RTC Tourism Race Day on 30th March 2024 at

Trending

“85th Annual Mount Lavinia 2-Mile Sea Swim” by SLASU held at the Mount Lavinia Hotel Beach

The "85th Annual Mount Lavinia 2-Mile Sea Swim" organized by Sri Lanka Aquatic Sports Union

Trending

Sheraton Colombo Hotel celebrates International Women’s Day with empowering insights

Sheraton Colombo Hotel, part of Marriott Bonvoy’s portfolio of over 30 extraordinary brands, marked International

Trending

Anantara Kalutara Presents an Elevated Gastronomic Journey to Italy

Kalutara, Sri Lanka - March 14, 2024 - Anantara Kalutara Resort is delighted to announce

Trending

List of Party Venues 2024

By Fathima Rukaiya Finding the perfect place to host a party can be a hassle.

Highlights Trending

LCY Unveils Debut ‘LCY for Her’ Collection, Redefining Women’s Polo Wear with Strength, and Sophistication

Thursday, 14, March, 2024, Colombo: LCY, a brand synonymous with manufacturing high-quality men’s polos of

Trending

Yamu Guide.

Steak Bar: A Grand Sunday Brunch at Kingsbury, Colombo

Written by Shamrina C Welcome to the ultimate brunch experience! Nestled in the heart of

Highlights Kamu Yamu Guide

9 Special Valentine’s Day Gift Ideas for Him

By Fathima Rukaiya Are you trying to find the perfect way to show your special

Highlights Yamu Guide

9 Special Valentine’s Day Gift Ideas for Her

Written by Fathima Rukaiya The season of love is upon us once more, and opinions

Highlights Yamu Guide

Romantic Dinner and High Tea date spots for Valentine’s Day  2024

Written by Shamrina C 1. Via Torino Indulge in a fine dining exclusive 3-Course meal

Highlights Yamu Guide

BYOB Bliss: 16 Places to you can Bring Your Own Bottle!

Written by Shamrina C 1. Giovannis Indulge in Italian flavors, grooving music, pet friendly, and

Highlights Yamu Guide

Unveiling Ramada’s Festive Christmas High Tea Extravaganza!

Written by Shamrina C Mark your calendars for the 22nd, 23rd, and 24th of December,

Highlights Yamu Guide