Why Your Comfort Matters the Most.

Being comfortable, believe it or not, is a controversial topic. Staying within your comfort zone is seen as a way of limiting yourself- preventing the supposedly life-changing experiences you could have had. Or, your comfort zone can be the place where you can be your favourite version of yourself, without the emotional or physical strain that comes with leaving it.

The innerwear brand Huskies believes in combining the two: their products offer superior comfort to make you feel your best, so it makes stepping out of your comfort zone a whole lot easier. Their claim to be “The Comfiest You’ll Ever Wear”, stems from actual customer feedback on their products and it applies to their range of branded men’s boxers and men’s briefs down to their new range of socks. The seal of  “Feel Good Guarantee” on all of its products ensures that there is no question of your purchase being anything less than a necessary addition to any man’s wardrobe- you’re getting the best undershirts or the boxer shorts, guaranteed. “The feedback so far has been excellent, from customers across various age groups and lifestyles,” says co-founder Niranjan Wijesekara. “Even people who only previously wore international brands, had only positive things to say.”

The idea behind Huskies was conceived in 2020, when the founders, all of whom have extensive experience in the apparel industry, realised that the branded underwear for men locally couldn’t match the quality of their international competitors. They wanted to create a brand that not only offered superior quality, but a brand that stood for values contrary to what most men’s underwear brands try to promote: an innerwear brand that fits into the lives of the modern man- one who doesn’t fit  the conventional image of masculinity. Men who are confident, individualistic, well-dressed and intelligent. This is evident if you were to take a scroll through their Instagram- you’re likely to come across various images of a group of men, seemingly having the time of their lives. They’re pushing one another in the pool, laughing at a joke, reading a book- and in general feeling very comfortable with themselves as they do these, clothed with nothing more than underwear.

The product development process was rigorous. The product was tweaked in every way, until it was as close to perfection as possible, resulting in the superior comfort the product offers. They launched with boxers, briefs, trunks, undershirts and tees to make sure they were offering the true range of what the best men’s innerwear can offer.  Huskies launched their website in 2021, and currently still sells only online. Their range of products includes boxer shorts, trunks, briefs, undershirts, tees and the new range of socks- all of these can be bought as separate pieces or bundle packs. All their products are cotton based- to best suit our climate. TheIr Premium Cotton range (for briefs and trunks), a modal blend is perfect for when you’re looking for that added softness and extra comfort.

The general belief that men don’t really take inner-wear into account when it comes to purchasing clothing might be the reason men’s under-wear and inner-wear brands aren’t widely available. Huskies want to change that.“Our intention is to make buying good underwear a conscious decision for men, an important element to their wardrobes,”  says Niranjan. In the future, you can expect to see more from them, whether that is to start a line of outer-wear or even accessories, as they expand into being a lifestyle brand.

What you wear on the inside is probably the most intimate piece of clothing you are going to wear and will affect how you feel for the rest of the day. So, put your comfort first, and purchase from Huskies and be assured you are getting the best men’s underwear there is to offer.

Website: www.huskiesglobal.com

Socials: Instagram – @huskies.innerwear

Facebook – Huskies Innerwear

Share on facebook
Share on twitter
Share on whatsapp

Highlights.

Latest.

KAMU.

The Sweetest Valentine’s Treat from The Sweet Room!

by Shamrina Carim February is here and love is in the air—So is the irresistible

Kamu

Sawan for Seven! A Gigantic North Indian Meal from Rosewood Ceylon

By Shamrina Carim If you’re craving an indulgent North Indian meal that brings together bold

Kamu

Culinary Adventure at Long Feng by Cinnamon Lakeside Colombo : The Chinese Food Festival 2025

If you’ve never journeyed to China, a  grand opportunity to immerse yourself in its true

Kamu

Cheers Pub at Cinnamon Grand Colombo: The Ultimate Spot for Great Vibes, Delicious Food, and Fun

By Sharon Nonis Looking for a place that blends great food, refreshing drinks, live music,

Highlights Kamu

Across Borders: A Culinary Bridge Between India and Sri Lanka Through Peshawri’s Timeless Flavors

By Vimasha Vishvadari Peshawri, a renowned restaurant chain, originated from the iconic Bukhara restaurant in

Highlights Kamu

Tenkū – a hidden Gem of the Japanese Cuisine

By Vimasha Weerawansha Ambience  The Kingsbury Rooftop offers a breathtaking panorama of the cityscape and

Highlights Kamu

Trending.

Radisson Hotel Colombo Achieves Hotel Sustainability Basics Certification

Radisson Hotel Colombo proudly announces its certification in Hotel Sustainability Basics, a globally recognized framework

Trending

Celebrate Love This Valentine’s Day at Cinnamon Grand

Indulge in the ultimate romantic experiences this Valentine’s Day at Cinnamon Grand. From an exquisite

Trending

Love This Valentine’s Day at Cinnamon Lakeside

This Valentine's Day, immerse yourself in romance with an array of exclusive experiences at Cinnamon

Trending

Celebrate Valentine’s Day in Style at Cinnamon Red

Indulge in the ultimate romantic experiences this Valentine's Day at Cinnamon Grand. From an exquisite

Trending

Mount Lavinia Hotel Celebrates World Pizza Day with Special Guest Chef Roberto Radoni

Mount Lavinia Hotel’s celebration of World Pizza Day on February 9th was an unforgettable gastronomic

Trending

A Valentine’s Day to Remember at The Kingsbury

This Valentine’s Day, let your love story unfold at The Kingsbury, Colombo. Set against the

Trending

Yamu Guide.

Colombo’s BYOB Gems: 15 Perfect Spots to Pair Your Drink with Delicious Food

by Vimasha Weerawansha Are you on the hunt for dining spots where you can bring

Yamu Guide

14 Romantic Places to Spend  February 14th – Valentine’s Day

Valentine’s Day is just around the corner, and if you're looking for the perfect place

Highlights Yamu Guide

Valentine’s Gift Guide for Him 2025

by Fathima Rukaiya Looking for the perfect way to show your special guy how much

Highlights Yamu Guide

9 Valentine’s Day Picks for Her 2025

By Fathima Rukaiya, With Valentine’s Day just around the corner, hearts are filled with anticipation.

Highlights Yamu Guide

New Year’s Eve at The Kingsbury Colombo

Embrace the wonder of Christmas with a world of joy and togetherness this New Year’s

Trending Yamu Guide