Chox – The New Kotmale Chocolate Milk.

Following YAMU’s Milo Quest to discover which of our local chocolate milks was king of the creamy bunch, the Highland bottle emerged victorious. But now, a new contender has appeared.

Chox, a malted chocolate drink by Kotmale, recently entered the arena of the island’s milky wars. A slim, rectangular box bearing the image of a robust looking young man, Chox promises the same spurt of vigour and energy implied by the athletic men printed on Milo’s cartons.

So does this fledgling dairy drink change the order of the kingdom? Is Chox the new heir to Highland’s legacy? Has Milo been ousted as mother of all malts? Not quite. Chox costs Rs. 40 for 180 ml, while Milo’s Rs. 35 for the same – that’s five rupees more for the same quantity and five rupees more for less quality. Milo’s still better. Chox doesn’t quite hit the balance between chocolate sweetness and rich maltiness. And in comparison to the reigning Highland bottle, it can’t compete at all. While Chox is certainly drinkable, it just isn’t as good as our current King and Queen of dairy.

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