Being comfortable, believe it or not, is a controversial topic. Staying within your comfort zone is seen as a way of limiting yourself- preventing the supposedly life-changing experiences you could have had. Or, your comfort zone can be the place where you can be your favourite version of yourself, without the emotional or physical strain that comes with leaving it.
The innerwear brand Huskies believes in combining the two: their products offer superior comfort to make you feel your best, so it makes stepping out of your comfort zone a whole lot easier. Their claim to be “The Comfiest You’ll Ever Wear”, stems from actual customer feedback on their products and it applies to their range of branded men’s boxers and men’s briefs down to their new range of socks. The seal of “Feel Good Guarantee” on all of its products ensures that there is no question of your purchase being anything less than a necessary addition to any man’s wardrobe- you’re getting the best undershirts or the boxer shorts, guaranteed. “The feedback so far has been excellent, from customers across various age groups and lifestyles,” says co-founder Niranjan Wijesekara. “Even people who only previously wore international brands, had only positive things to say.”
The idea behind Huskies was conceived in 2020, when the founders, all of whom have extensive experience in the apparel industry, realised that the branded underwear for men locally couldn’t match the quality of their international competitors. They wanted to create a brand that not only offered superior quality, but a brand that stood for values contrary to what most men’s underwear brands try to promote: an innerwear brand that fits into the lives of the modern man- one who doesn’t fit the conventional image of masculinity. Men who are confident, individualistic, well-dressed and intelligent. This is evident if you were to take a scroll through their Instagram- you’re likely to come across various images of a group of men, seemingly having the time of their lives. They’re pushing one another in the pool, laughing at a joke, reading a book- and in general feeling very comfortable with themselves as they do these, clothed with nothing more than underwear.
The product development process was rigorous. The product was tweaked in every way, until it was as close to perfection as possible, resulting in the superior comfort the product offers. They launched with boxers, briefs, trunks, undershirts and tees to make sure they were offering the true range of what the best men’s innerwear can offer. Huskies launched their website in 2021, and currently still sells only online. Their range of products includes boxer shorts, trunks, briefs, undershirts, tees and the new range of socks- all of these can be bought as separate pieces or bundle packs. All their products are cotton based- to best suit our climate. TheIr Premium Cotton range (for briefs and trunks), a modal blend is perfect for when you’re looking for that added softness and extra comfort.
The general belief that men don’t really take inner-wear into account when it comes to purchasing clothing might be the reason men’s under-wear and inner-wear brands aren’t widely available. Huskies want to change that.“Our intention is to make buying good underwear a conscious decision for men, an important element to their wardrobes,” says Niranjan. In the future, you can expect to see more from them, whether that is to start a line of outer-wear or even accessories, as they expand into being a lifestyle brand.
What you wear on the inside is probably the most intimate piece of clothing you are going to wear and will affect how you feel for the rest of the day. So, put your comfort first, and purchase from Huskies and be assured you are getting the best men’s underwear there is to offer.
Socials: Instagram – @huskies.innerwear
Facebook – Huskies Innerwear