YAMU TV’s Press Release.

We recently ran our first press release. It ran in a few newspapers and on LBO

Also, we reproduce the press release here, for your reads.

YAMU TV reports exponential growth in web video

From chocolate biscuit pudding to a light-hearted analysis on the power cut crisis and almost everything in between, tens of thousands of content-hungry Sri Lankans have found a new online resource that has gained exponential viewership in just five months from its launch.

YAMU TV was launched in November 2015 by YAMU (www.yamu.lk ), the three-and-a-half year old start-up best-known for its online dining and city guide. The company reports that viewership on its Facebook page has more than doubled every month, from 44,000 views in its first month to 720,000 in February 2016.

The site contains a mix of original video content produced by YAMU TV, including recipes, a weekly commentary on topical issues by co-founder Indi Samarajiva, pets and more.

“The rapid growth in viewership has been very exciting,” said Indi Samarajiva, Director of YAMU. “We publish around 20 new original videos each month, which can be viewed for free by visiting the YAMU TV website or the YAMU TV Facebook Page. The majority of viewers access our videos through Facebook.”

The most viewed video on YAMU TV to date has been a one-minute demonstration of how to make chocolate biscuit pudding, with 685,000 views at 24th March.

The original content on YAMU TV is presented under different segments such as ‘UYAMU’ – short video recipes featuring popular dishes like kottu, hoppers, crème caramel and Peking duck; ‘How It’s Made’ – peeks into how Colombo restaurants make signature dishes; 'The Weekly Show with Indi' – a humorous look at controversial and topical issues; 'Risky Business' – light-hearted interviews with interesting and informed local professionals on quirky, topical subjects and 'Word on the Street' – interviews with people around Colombo on issues in the news.

The YAMU start-up launched as a content company with restaurant reviews as its core activity. Its initial success resulted in a diversification of content, leading to the YAMU team growing from four people at commencement to 18 today. Currently, four members of the team work on video: Shifani Reffai, Dylan Nanayakarra, Imaad Majeed and Malinthe Samarakoon.

The YAMU website, which averages 120,000 users per month, has independently reviewed more than 800 local restaurants. It is supported by an app for iOS and Android powered smartphones and tabs and a monthly magazine of the same name, which is available free at restaurants, coffee-shops, hostels and stores around Colombo, or on subscription for home delivery. Visitors to the site can also sign up for email delivery via a subscribe link.

Share on facebook
Share on twitter
Share on whatsapp

Highlights.

Latest.

KAMU.

Cinnamon Lakeside’s delicious High Tea spread- 2022

Cinnamon Lakeside has made an exotic appearance at the main lounge, serving a range of

Kamu

Cooking with the Silvermill Coconut Culinary Range

As a Sri Lankan, can you imagine cooking without coconut? It is a universally accepted

Highlights Kamu

Cheers to The Great Indian Roast at Bombay Borough

By Hashini Pathirana We are all here for a short time and definitely for a

Highlights Kamu

Get Fuel’d with Street Burger’s All New Lunch Menu!

By Shamrina Carim Street Burger has launched an exciting, affordable, and a simple lunch menu

Highlights Kamu

Fine Dining with a Sri Lankan twist

Black Coral at Jetwing Beach, Negombo By Shanali Fdo Bringing the luxury of fine dining

Kamu

An epic Saturday brunch at Uga Residence

By Shamrina Carim Rare bar + Kitchen is a quintessential significant historical home that is

Highlights Kamu

Trending.

A Silver Lining at Cinnamon Hotels & Resorts Colombo

Seasonal celebrations centered around Resilience of the Nation   Colombo, Wednesday 30th November 2022: Resilience, a

Trending

Kingsbury Colombo launches a “Christmas Carriage of Hope”

The Kingsbury Colombo launched their “Christmas Carriage of Hope”, a festive icon that represents the

Trending

PickMe celebrates the launch of PickMe Pass!

PickMe had an exciting event where they celebrated the launch of their new initiative PickMe

Trending

Shangri-La Colombo Toasts to Five Years of Celebrating the Colorful Joys of Life

Shangri-La Colombo toasts to five years of celebrating the colourful joys of life here in

Trending

Don’t miss these 11 Daraz Deals on Electronic Appliances

Daraz 11.11 Biggest Sale! Daraz, the leading e-commerce platform in Sri Lanka, is all prepped

Trending

A Cabin Immersed in Nature

The Latest Addition to Hanthana Eco Lodge Delivers a Transcending Experience Inspired by the wonders

Trending

Yamu Guide.

5 Places to watch the FIFA World Cup

By RR It's been a week of toasting wins and drowning sorrows around the globe. 

Highlights Yamu Guide

High Tea Buffet Round Up 2022

By Ruchika Seneviratne The exquisite British tradition of High tea has well and truly cemented

Highlights Yamu Guide

Vegan and Vegetarian Spots around Colombo (October 2022)

By RR This article is dedicated to all the vegans and vegetarians out there looking

Highlights Trending Yamu Guide

5 Things to expect at Nelum Kuluna

By Ruchika Seneviratne It is the ‘Full happening’ place in Colombo right now. It seems

Yamu Guide

7 Cozy Cafés around Colombo (October 2022)

By Rahma Rifkhan Every now and then, we all just need to press pause on

Highlights Yamu Guide

6 Stores to get the iPhone14

By Shanali Fdo Bigger and better than ever Apple has done it again! The talk

Highlights Yamu Guide