Travel Bloggers Assemble (TBCasia 2016).

Cinnamon is hosting another travel bloggers conference this year, on June 7th. Last year I got to meet a lot of the travel bloggers and get a sense of the event, which was cool.

This sort of thing is an innovative marketing platform for the country because rather than placing ads or going to travel fairs, Cinnamon simply invited bloggers here to experience and write about Sri Lanka themselves. Nowadays a blogger (or more so, Instagrammer, or someone on Facebook) can reach thousands if not millions of people. Most of the tourism 'industry', however, isn't fully aware of that.

Right now the most potent way of marketing a country is not through magazines or mass media. Those play a big part, but people also hear about other places through social media and professional blogs. For a country like Sri Lanka which doesn't have huge advertising budgets, this is a novel way to reach people. Plus our country just is awesome, if you show it they will come.

Last time Cinnamon took the travel bloggers on a tour of Sri Lanka and I and a few other local bloggers tagged along. It was the first time I saw such rampant use of selfie sticks and it was interesting A) that they made a living travelling the world B) they collectively had so much reach. Last time the big brand representative was from BBC Travel and TripAdvisor, this time it's National Geographic. Sometimes the individual bloggers, however, have as much or more reach than institutions, especially through social media.

This year the event also features an awards presentation for travel bloggers, and people love awards.

Personally, I think it's very forward thinking for Cinnamon and a country like Sri Lanka to encourage and invest in digital and social media as a way of marketing our country. I think it's a conference worth attending. There's more details here if you'd like to attend

Share on facebook
Share on twitter
Share on whatsapp

Highlights.

Latest.

KAMU.

Across Borders: A Culinary Bridge Between India and Sri Lanka Through Peshawri’s Timeless Flavors

By Vimasha Vishvadari Peshawri, a renowned restaurant chain, originated from the iconic Bukhara restaurant in

Highlights Kamu

Tenkū – a hidden Gem of the Japanese Cuisine

By Vimasha Weerawansha Ambience  The Kingsbury Rooftop offers a breathtaking panorama of the cityscape and

Highlights Kamu

Discovering Kamikura: A Journey into Authentic Japanese Cuisine

dBy Sharon Nonis Welcome to Kamikura, where the essence of Japanese cuisine meets the heart

Kamu

Full’R Burgers is Flipping into Maharagama

by Vimasha Vishvadari If you're on the lookout for the ideal burger spot in the

Kamu

Yi Jing Unveiled: Sri Lanka’s Top Chinese Dining at ITC Ratnadipa Blends Tradition with Modern Flair

By Poornima Bandara Yi Jing Unveiled: Sri Lanka’s Premier Chinese Dining Experience at ITC Ratnadipa

Highlights Kamu

Seafood Watti Rice: A Flavorful Feast from Fathi’s Spice Attic

Watti Rice is a delightful Sri Lankan dish that combines various meats, such as seafood

Highlights Kamu

Trending.

Mount Lavinia Hotel Hosts Traditional Tree Lighting Ceremony, Welcomes the Christmas Season with Festivities and Special Offerings

Mount Lavinia Hotel welcomed the festive season in grand style with its traditional Annual Tree

Trending

From Dusk Till Dawn: The Visionary Behind Sri Lanka’s nightlife revolution

By Vimasha Weerawansha  If you’re into nightlife and crave bold, unforgettable flavors, Sheran de Fonseka’s

Highlights Trending

Shangri-La Colombo Ushers in the Festive Season with a Spectacular Christmas Tree Lighting Ceremony

The festive spirit came alive at Shangri-La Colombo as the hotel hosted its much-anticipated Christmas

Trending

Discover Global Tastes: A Flavorful Adventure at The Kingsbury Buffet

By Sharon Nonis The Kingsbury Colombo offers one of the finest buffet experiences in the

Trending

Authentic Fusion Paella at Ocean

From November 5th to 30th, Ocean at The Kingsbury, invites guests to enjoy an authentic

Trending

Radisson Hotel Kandy Achieves Safehotels Certification

Radisson Hotel Kandy joins Radisson Blu Resort Galle and Radisson Hotel Colombo in proudly achieving

Trending

Yamu Guide.

9 Unisex Gift Ideas for Your Friends

Written by Fathima Rukaiya, Finding the perfect gift for your friends can be a delightful

Highlights Trending Yamu Guide

9 Must-Read Self-Help Books for Personal Growth

By Jordain De Mel In recent years, people have turned to self-help books to serve

Highlights Yamu Guide

Top Restaurants with the best Cashback offers from Mintpay

With Mintpay, have a gastronomic journey and earn cashback rewards as you go! Every taste

Highlights Yamu Guide

10 Places To Celebrate Father’s Day 2024

By Fathima Rukaiya, Father’s Day is a special occasion dedicated to honoring fathers and celebrating

Highlights Yamu Guide

Top 10 Places to Work or Study in Colombo in 2024

By Fathima Rukaiya Hey there! Feeling the walls closing in at home while you work

Highlights Yamu Guide