YAMU Magazine RIP.

We have RIP'd the YAMU print magazine, though it may come back as a better looking zombie later.

Why?

Money. Our print magazine made Rs. 250,000 on advertising in an average month and cost Rs. 200,000. We'd collect the money two or three months later and it was more of a drag than a gain to the bottom line.

Also time. The design part of the magazine only took a few days, but then we'd have to store these heavy packs downstairs and distribute them over a week or so, because we're slow. 

What Was It?

The YAMU magazine was a A5, free, portable printed thing that covered food and life in Colombo and which came with a map of the city, of bus and train routes, and some important phone numbers. People seemed to like it. If you drop by our office you can get some back issues.

What Next?

Right now we're sticking to digital and video, which we're good at, and where distribution doesn't involve physically carrying our content to people. However, in the future we're looking at the following insights towards developing a new print product.

  1. Bigger Is Better (For Advertisers) – we designed our mag small to be cheap and portable, so people would actually keep and use it. Advertisers, however, seem to want more real estate.
  2. Tourists Are Lost – Tourists (and backpacker hostels) loved our map, but we were told that tourists left the mag behind when they left Colombo. They wanted more info on Sri Lanka beyond the city.

So, based on that, we are considering an A4 sized, seasonal (East Coast, Down South, Hill Country) magazine that covers Sri Lanka. Tell us what you think of the idea, and if you'd advertise in it or pay for a subscription.

Until then, RIP YAMU Magazine. May you return a beautiful zombie.

Share on facebook
Share on twitter
Share on whatsapp

Highlights.

Latest.

KAMU.

Satisfy your Kottu cravings at KottuLabs

Located in Nawala down a little lane, Kottulabs is home to the widest and most

Highlights Kamu

A flavorful journey to the North East by Paadum Meen

An ecstatically beautiful place located down Frankfort place, Bambalapitiya has caught a significant eye for

Highlights Kamu

Hummus Festival 2022 – Graze Kitchen by Hilton

By Shamrina Carim The stunning atmosphere Walking into this masterpiece designed by an excellent interior

Kamu

A Luxury European Dining experience at 1864 Limited Edition

Ambience Intimate dining area for couples and friends Comfy lounge areas to sit and catch

Highlights Kamu

Pizza Hut – My Box Birizza Fever- review

By Sumaiya Jaleel Hurrah! Welcome back to your scrumptious feast. Pizza Hut has brought back

Highlights Kamu

The Hottest Food Fest of the Year: Eat Street Colombo

By Janani Vithanage After a 2 year (Covid induced break), Sri Lanka’s biggest, best food

Highlights Kamu

Trending.

Tom Cruise Returns As The Iconic Fighter Pilot In Top Gun: Maverick

Scope Cinemas Premieres Top Gun: Maverick Starring Tom Cruise Colombo, Sri Lanka - 26 May

Trending

Things you Should Know About Monkeypox

By Janani Vithanage As Sri Lanka navigates what seems like the worst financial crisis she’s

Highlights Trending

 Unique Burger Promotion at Hilton Colombo

Hilton Colombo is presenting five unique burgers at Café Kai, LAB and SunsetBlu from 28th

Trending

Ramada by Wyndham Colomb Wins 2022 Tripadvisor Travelers’ Choice Award 

Ramada by Wyndham Colombo is recognized with the 2022 Tripadvisor Travelers' Choice Award for the

Trending

‘Encounters’: The Second Exhibition by the Museum of Modern and Contemporary Art Sri Lanka

-  A walk through history that gives you a feel of déjà vu, especially when

Trending

Cinnamon Lakeside Colombo’s ColomBar moves to newly refurbished location

04 May2022, Colombo: Colombo’s iconic and stylish destination bar, ColomBar, has been re-located to its

Trending

Yamu Guide.

7 Restaurants to dine in June 2022

Here is a mix of aesthetically pleasing restaurants that are known for their Instagrammable background

Highlights Yamu Guide

The Embazzy – a relaxing luncheon spot

By Hiruni Herath Service and Ambience Stepping into The Embazzy, it’s clear that the restaurant

Highlights Yamu Guide

What to expect at a Yala National Park Safari

Covering an extensive area of Southern and Uva Provinces, Yala is the second largest national

Yamu Guide

Everything you need at Online Kade

Located in the heart of Rajagiriya Online Kade also has a branch in Colombo 04

Yamu Guide

5 Co-working spaces in Colombo

By Tashia Ranasinghe Here are some more interesting places for all the digital nomads out

Highlights Yamu Guide

7 Buffets to Indulge In this Easter 2022

By Janani Vithanage As the youth of our nation make their voices heard, the birth

Yamu Guide